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Self-Promotion for Authors

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The Guide to Literary Agents blog had an interesting guest post by J.M. Frey the other day:  why an author with a publishing deal with a respected small press would still want an agent.  She already has a contract, right?  One reason was that there was so much marketing to do, and she’d like to get at least a little sleep each day!

Several of us commented that we’d like to know what she does to promote her book – we’ll hopefully need that information soon.  Ms. Frey very nicely sent me a link to the blog post she wrote in response to our request, and her list . . . wow, can you spell d-a-u-n-t-i-n-g?

From library talks to interviews and press kits, from Facebook and Twitter to websites, community events and contests, she covers about everything possible in enough detail for us to get a good idea of what it takes to promote a book fully.  Read the entire “What Do I Do to Self-Market” for the whole scoop.

What about you?  Are there particular marketing tactics that are working for you?  Specific promotional plans that you’ll use when your book is done?  Please share your thoughts in the comment box.


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